You do wish pop commentators would make their minds up; one week it’s become a bastion of leftfield diversity, picking up the subversive mantle once held by rock, whilst the next it’s a dead medium rapidly being annexed by a handful of global megastars. It’s life and death are based on this discourse being greatly exaggerated.
One of the reasons why the former is more likely to be true is that there’s a conveyor belt of those willing to suffer it’s outrageous fortune and coming to it from a wide array of backgrounds. Peggy Gou’s life story is fascinating enough on it’s own, and over the last decade the Korean emigre has built a reputation as a DJ, label supremo and fashion brand maven. She arrives as the sort of multi-dimensional, global creator who can exist in the arts world as comfortably as the music one.
I Hear You is a debut album eight years in the making and wisely features 2023’s continent spanning hit It Goes Like (Nanana), but unusually the collaborations – I Believe In Love again and Turn Me On, featuring Lenny Kravitz and Puerto Rican rapper Villano Antillano respectively – are the least interesting things about it. Better solo, the exotic drum n’ bass of Seoulsi Peggygou (서울시페기구) and 1+1=11’s glassy EDM project a more experimental picture, one that consumers at the more sophisticated end of pop in the 20’s expect, regardless of it’s ultimate fate.
You can read a full review here.
The Voice Of Unreason 