Over the years in her mononymous partnership with Will Gregory, costume changes for Alison Goldfrapp had become the norm; whatever the outfit though, whether it was the pagan priestess rig out used for Seventh Tree or if cast as Black Cherry‘s electroclash strumpet, she wore it well and the public were seldom unconvinced.
Now meet Alison Goldfrapp, the newly minted solo artist accompanied on The Love Invention‘s sleeve art with a backdrop of colours the equivalent of an explosion in a paint factory; the constraining imagery of the past it seems has been consigned to it forever. The reinvention doesn’t stop at visual expression though, as working with a new production team and a slew of collaborators, the direction of travel is very much towards the dance floor.
When The Love Invention is at it’s peak the only meaningful question is why the singer hasn’t tried this orthodoxy before. Mirroring – and often elevating – her work with Röyksopp on 2022’s Profound Mysteries triptych, opener Never Stop, the title track, Hotel (Suite 23) and Gatto Gelato are, simply put, certified bangers. But whilst the dreamy closer SloFlo sees her ruminating on age and experience, it’s the heatwave sex jam So Hard So Hot that leaves everyone sweaty and satisfied. Dressed up how she likes, the real Alison Goldfrapp will see you standing up – or lying down.
You can read a full review here.
The Voice Of Unreason 
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